The following article will hopefully give you an idea of where I'm going with this:
https://msdn.microsoft.com/en-us/librar ... s.85).aspx
Quoted from the article:
Design concepts
In a competitive marketplace, companies brand their products to help differentiate them from the competition. It would be naive to suggest that product branding in general is wrong or should be avoided, but it is fair to say that software branding is too often executed poorly. The goal of software branding is to associate the brand with the style and quality of the product and its experience.
Too often, developers attempt to achieve this by drawing attention to the program itself. The result is to distract users instead of delight them.
Attributes of good software branding
When well done, software branding has these attributes:
Establishes a clear, distinct style and personality.
Creates an emotional connection.
Has high quality.
Is strategically placed and consistently executed.
Aligns to the overall brand strategy.
Is long lasting...as enjoyable the thousandth time as it was the first.
By contrast, poor attempts at software branding have these attributes:
Has no obvious theme or point.
Is in the user's face.
Is annoying.
Is everywhere.
Has a custom look and feel without any user benefit.
Becomes quickly tiresome.
